Ravindra Khandelwal

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My fellow Indians will agree with me that “Meri Maggi” has always been playing an important part of our lives! (Irrespective of age, gender, class or whatever other distinctions that exist!) In fact, that yellow packet of noodles and that tiny silver TasteMaker packet inside it has actually, intentionally or unintentionally, held the country together! I do not think there still exists a single person in the country who has not tried the blessed taste of Maggi 2-minute Noodles(and yes i agree with you, never in my life have I ever been able to prepare it within 120 seconds). Well, i do not intend to stimulate your taste buds anymore! Let’s get down to business!

Maggi 2-Minute Noodles’ Web Presence specific to India

Facebook

As of now, Maggi has majorly concentrated on Facebook for using Web Culture for marketing purposes. The Fan Page on Facebook headlined “Meri Maggi” boasts a whooping 472,200+ likes. The landing page contains “Exciting MAGGI conversations, recipes, tips, games and a lot of fun”. Yep, fans throughout the country and beyond borders post their own versions of Maggi and how they love to prepare it. Recipes take up majority of the posts decently complimented with pictures of the servings. Fan-gating has been tactfully taken care of! The top image-bar consists of the packets of their various flavours. The display picture goes with their campaign of “Guess the taste of the new MAGGI”. Tagged photos are not exactly regulated and they contain a number of pictures of people posing in front of the India Gate or a woman with her dogs who might have named one/all of them Maggi!
Click on the image below for a screenshot of their Facebook Page.

They have also incorporated an interactive game/application called MAGGI Rumble Jumble which has 160+ Monthly users.

What really caught my eye on their fan page is the “Rules of the House page”. Check it out!

The last paragraph seemed interesting, eh?
Well, I think we’ve seen enough of Facebook! Lets see what other platforms they’re using.

Twitter

The username is @maggi_noodle and the page is headlined Maggi Noodles. The Bio reads “Please show your support to your favourite MAGGI Noodles by following us… *Whats your MAGGI moment???*”. The display picture is the Maggi International Logo (yes, the distinct red speech bubble with the yellow font). Their Twitter account has 25 followers and they follow 105 people. Their custom background image is a collage of cartoons of public figures with their respective beliefs in speech bubbles. I’m seriously doubting the authenticity of this page. It’s got only 2 tweets dated 9th January, 2011!!!

Here’s a screenshot…

Anyway, lets move on!

YouTube Channel

This definitely seems authentic. The channel “Meri Maggi” was created in May, 2011. Although its been a month since their latest activity on the page, they have had a total of 4,010 upload views. As soon as the page loads the video regarding their “Guess the taste of the new MAGGI” campaign starts playing. I do not think, 140 channel views and 1 Subscriber is what they had in mind when the made the page just a few months ago.

Have a look at the screenshot,

Apart from advertisements, I was unable to find any other web presence of Maggi!

Conclusion

Maggi 2-minute noodles loves to use traditional forms of marketing and they’re doing good with it!!! Maggi Noodles understands the Social Media Marketing landscape but is still struggling to become more optimized in how they use it.They should be on the lookout for ways to improve and possess a medium engagement level. A moderate amount of branded publication is also recommended. Not that Maggi badly needs the Social Media Landscape to market its mainstream masala flavoured 2-minute noodles but they if used properly, this medium can help them in releasing more stock of their various flavours.

What say? Does Maggi 2-minute Noodles really need to concentrate on the Social Media marketing landscape or are they doing fine with the traditional forms of marketing they’re using?